Formi helps Finnish consumer brands with over €1M in revenue get in front of the right audience, build demand with organic content and turn attention into website visits, store visits and sales.
The results speak for themselves
Book a short meeting
We'll go through your social media and tell you straight what we'd do differently. We take on 3 new partners a month.
30 min · Google Meet · weekdays 9–13. Doesn't fit your calendar? tuotanto@formiworks.fi
Guarantee: if our content doesn't beat your previous month's numbers, the first month is half price.
A typical agency delivers files to a Drive folder and hopes for the best. We build and scale the whole machine from start to finish: short videos, image content, publishing, daily channel management, email marketing and paid advertising. Everything comes from the same team, so each part feeds the next and growth has one owner.
Content and influencers from the same team
Vaiku is our sister company for influencer marketing: over 1,200 Finnish content creators. Formi makes the brand's own videos, Vaiku takes the same message to influencers' channels. One team, one ad account.
Results from Vaiku campaigns, numbers straight from the platforms.
What does our work look like?
How Formi works
Kick-off
We go through your goals, target audience and the role social media plays in your growth. We build the content direction and publishing plan, plus a roadmap for the coming months and seasons.
Handover
We take over the channels, publishing tools and ad accounts. We agree on access rights, tone of voice and what must never be published.
First shoot day
One shoot day produces the whole month's content, both short videos and photos. We come to you or to an agreed location, and production never stalls because someone couldn't make it.
Publishing begins
Content goes into the calendar and out at the agreed rhythm. We handle publishing, captions and replying to comments to the agreed extent.
What happens when we start
The first two months, step by step.
- Day 1
Kick-off call
We go through your goals, brand, target audience and channels. We set the date for the first shoot day.
- Week 1
Concept and plan
You get the content concepts and the publishing plan. You approve the direction before we shoot anything.
- Week 2
First shoot day
We shoot within two weeks of signing. One day produces the whole month's content.
- Week 2
First content goes live
You review the content before it's published. One round of edits with our editor is included.
- Week 2
Advertising begins
The best content becomes Meta and TikTok ads. We handle the ad account, the budget and the targeting.
- Week 2
Influencers join in
Vaiku activates Finnish content creators, who take the same message to their own channels.
- Day 30
Results review
We go through what worked organically, in advertising and with influencers. We don't promise view counts for the first month, because we don't yet know what works for you specifically.
- Month 2
We scale what works
We do more of what worked and move the budget to where it delivers. The same cycle repeats every month.
The team behind the results.
What our partners say
"You've been by far our best partner in short-form. The team understands our brand and our audience, and every video delivers. Fast work, clear communication and content that looks and feels like us."
Aleksi Timonen
Founder, Sneak.fi
"With Formi we finally got a steady stream of content without having to think about any of it ourselves. No hassle, no fiddling, just finished, working videos every week. It made our day-to-day easier and grew the channel at the same time."
Bakari Diarra
CEO, Vitunleija
How we're different
Why choose Formi?
Other agencies
One-off videos with no continuity
Content production only, with no support for sales
Brand and content don't always match
Learnings aren't used systematically
A lot of work left to the client
Formi
Outsourced marketing team
A clear, continuous model
A light process for the client
Execution that fits the brand
Continuous improvement based on what we learn
Scaling all of your social media and paid advertising in one package
Free social media analysis
Leave your website address and within 48 hours we'll send a one-page summary: what works, what doesn't and what we'd do first.
The analysis will arrive by email within 48 hours on weekdays.
Your brand needs more than occasional posts
We build you a continuous short-form programme that fits your brand, makes your message clearer and your visibility consistent.