Blog
What actually works in short videos
We write about what we see in campaigns every week. Content production, social media channels and paid advertising, with no beating around the bush.
The cost of TikTok advertising in Finland: what it really costs
The cost of TikTok advertising is made up of three separate parts: the media budget, content production and management. See realistic figures for Finland.
Content production for a business: what it costs and which model pays off
The cost of content production for a business varies between a freelancer, an in-house creator and an agency. We compared the models and explain where the money really goes.
The cost of an ad video in Finland: where the difference comes from
The cost of an ad video in Finland ranges from a few hundred to tens of thousands. We explain where the difference comes from and which option delivers better results on social media.
B2B social media marketing: does short-form video work for a B2B company, and where does LinkedIn come in
B2B social media marketing for a Finnish company: why short video works in B2B too, what LinkedIn's real role is and when social media isn't worth doing.
Which to open first, Instagram Reels or TikTok
Instagram Reels or TikTok: audience differences in Finland, differences in the algorithms, whether the same material works on both and which channel should be your first.
UGC content explained: what it is, what it isn't and when it pays off
UGC content means ad content made in the style of users. Here's how it differs from influencer marketing, what it costs and when it isn't worth doing.
Which to start with first, organic visibility or paid advertising?
Organic visibility vs paid advertising: which first? How to use organic as a free testing lab and stop burning money on bad videos.
Recruitment videos and employer brand: what a video does that a job ad doesn't
A recruitment video reaches the people who don't read job ads. How to build an employer brand, target the right location and measure it.
A social media annual calendar for a Finnish consumer brand
A content calendar for social media: how to build an annual calendar that survives Christmas, Black Friday and the summer lull. Includes Finland's seasons and a weekly rhythm template.
Measuring social media marketing without fooling yourself: which numbers tell you about sales
Measuring social media marketing in practice. Which numbers are vanity metrics, which tell you about sales and how attribution works without a direct path.
TikTok Shop and Finland: what an online store should do now
TikTok Shop isn't open in Finland yet. We explain what the service is, which countries it operates in and what preparations an online store should make before the launch.
How much does video production cost in Finland in 2026?
The cost of video production in Finland in 2026: price ranges for ad videos, corporate videos, product videos and short videos, and where the big price differences really come from.
A company TikTok account and the first 90 days
Getting a company TikTok account in shape: business account or regular, what to put in the bio, how many videos a week and which mistakes sink it in the first 90 days.
How to choose a marketing partner? 7 questions before signing
Choosing a marketing partner comes down to seven questions: responsibility, metrics, pricing, references and termination terms. A straight guide for buyers.
Short-video agencies in Finland: a comparison of nine agencies and who each one suits
We compared nine short-video agencies in Finland: their models, published prices and who each one really suits. Includes a separate section for consumer brands.
Is TikTok advertising worth it for a business? An honest answer
Is TikTok advertising worth it for a business? We explain when it pays off, when to skip it and what a realistic monthly media budget looks like.
Short-form video pricing: what does one video really cost?
The price of a short-form video is set by monthly volume, because the shoot day is the most expensive part of production. See why a single video costs many times more.
How to start making short-form videos in your business
How to start making short-form videos in your business: three decisions before the shoot day, a pace of 10 videos a month and how you know whether it works.
How much does social media marketing cost? Prices and what you get for the money
How much does social media marketing cost? What makes up an agency's monthly price, how the media budget differs from the fee and what you really get at each price level.
Social media agency or in-house creator? How to work out which pays off
Social media agency or in-house creator? An in-house social media manager costs around €4,600 a month with all costs included. A worked example, a comparison table and an honest answer.