How much does video production cost in Finland in 2026?

The direct answer first: the price of a single video in Finland ranges from around two hundred euros to a few tens of thousands of euros. The range is so wide that on its own it helps nobody. Mainly it tells you that the word "video" often means two different things to the buyer and the seller.

The price is not determined by the length of the video. It is determined by how many people are on set on the shoot day, how many working days go into preparation and post-production, and whether you are buying one video or the running of a whole channel. A thirty-second commercial can cost many times what a thirty-second Reel does, even though in the request for quotes both are "one video".

The figures below are the orders of magnitude seen in quotes on the Finnish market. They are not statistics but a yardstick for reading the quote you have received.

What makes up the cost of video production

Almost every quote breaks down into three parts, even if they are not always itemised line by line.

Pre-production meaning the concept, the script, locations, casting, schedules and the client's approval rounds. This is the part the buyer sees least and the part that eats the most time in big productions.

The shoot day meaning people and equipment. One creator with a phone and one light carries a different price tag from a director, camera operator, sound recordist, gaffer, stylist and production assistant. The price of a shoot day scales directly with headcount, not with the price of the camera.

Post-production meaning editing, colour grading, sound, graphics, captions and versions for different channels. In post-production, revision rounds eat the margin, which is why many production companies limit the quote to two rounds. The third costs extra.

A fourth part is often left out of the quote entirely: distribution. A video without a media budget and a publishing plan is a file. So ask for a separate line in the quote for what it costs to get the finished video in front of viewers.

The cost of an ad video

An ad video usually means a scripted, presenter-led video that is also distributed with paid media. A light production with one shoot day and a small crew usually lands at a few thousand euros in quotes. Once a director, actors, set design, several locations and polished post-production come in, you are easily into the tens of thousands. Production companies' big campaign films go higher still.

The single biggest factor pushing the price up is not the camera but the headcount on the shoot day and how many people end up waiting for each other. A more detailed breakdown is in the article the cost of an ad video.

The cost of corporate, product and event videos

A company presentation, a recruitment video and a client story belong to the same family in production terms: an interview, b-roll and a clear structure. For these the market price usually lands between a couple of thousand and ten thousand euros, depending on how many locations are visited and how many people are interviewed. Recruitment content, however, is rarely worth buying as one expensive film, and the reasons are covered in the article recruitment videos and employer brand.

A product video in a studio is the cheapest format, because the lights are set up once and several products are run through. A video of one product costs relatively a lot, a set of ten products costs considerably less per video. If you are buying product videos for an online shop, always ask for the price as a series, not per unit.

With an event video you pay for the shoot day and for what gets cut from the material. One camera operator and one highlight video is clearly cheaper than a two-operator day that produces a highlight video and twenty or so vertical cuts. For event shoots, agree the vertical versions in advance, because adding them afterwards means in practice a whole new editing job.

The cost of short-form video is worked out differently

Short-form is not a cheaper version of a commercial. It is a different product, where the price is decided by volume and pace, not by the finish of a single video.

From a freelancer a single short video in Finland typically costs €200–500. That is a workable price when you know exactly what you want and can handle the ideation, publishing and optimisation yourself. Bought from an agency, short videos are almost always sold as a monthly contract where the price includes running the channel as well as the production. Monthly prices on the market typically start from a thousand euros upwards, and the difference comes from how many of the videos also end up as ads.

The difference between a one-off purchase and ongoing production is covered in more detail in the article short-form video pricing.

Where the price differences really come from

When two quotes for the same brief differ by a factor of four, the difference almost always comes from these points.

The headcount on the shoot day is the biggest single factor. A day with a crew of six costs many times what a day with one creator does, even if the end result looks almost the same on a phone screen.

How ready the brief is matters second most. If the agency has to come up with the concept, find the target group and build the message, that is consultancy work and it gets billed. A finished brief genuinely lowers the price.

Usage rights are often forgotten. The rights to presenters, music and footage are limited by time and by channel. The cheapest quote may be cheapest because the material may only be used organically for six months. When you then want to run it as an ad, the price changes.

The last factor is accountability for results. Some providers sell a file, others sell visibility and sales. Between those two there is no point comparing price at all, because you are buying different things.

When not to put money into video production

This section is here because we have said no enough times to know when it is worth saying.

Do not buy video production if your online shop or booking system does not already turn traffic into sales. Video brings more people to the page. If the page leaks, you are only paying for more people to see the same problem.

Do not buy a single expensive brand film if there is no budget for distribution. All the money on production and zero euros on distribution is a bad split. A smaller production and sensible paid distribution almost always produces more.

Do not start ongoing production if there is nobody in your company who can approve content within a few days. Short-form video lives on pace. If every video waits three weeks for approval, you are paying for the running of a channel but not getting it.

Nor should you order videos if the need is one-off and you know it. One trade fair video or one recruitment ad is clearly cheaper to buy from a freelancer than from an agency. An agency's price is worth paying when the need is continuous and you want someone else to be responsible for the calendar and the results.

What the money buys in practice

Numbers from our own projects, so the order of magnitude does not stay abstract. Sneak.fi collected 9.8 million views in the first 30 days, and the campaign's ROAS was 8x. OnePlus Finland's first four posts produced 131,000 views, organic visibility grew by 650% and the first video got 300% more views than the ones made by the previous partner.

The Props app got 80,000 downloads and ten times the engagement of paid advertising. Clothing brand Traveller's first two posts passed 500,000 views. With Hans Välimäki we made 41 short videos that gathered 3.2 million views.

There are more than 30 partners, and together they generate more than 7 million views a month. These are not the results of a single video but what ongoing short-form video production delivers, which is the essential difference when assessing price.

Where to go from here

If you are requesting quotes, always request them with the same brief and ask for the price itemised into pre-production, shoot days and post-production. Also ask about the duration of usage rights and the number of revision rounds. These questions reveal the differences between quotes faster than staring at the total.

Also ask to see two finished pieces made on the same budget you are being quoted. The top piece in a portfolio was almost always made with more money than your project, and the difference shows in the result.

If you want to know what your own situation would cost, book a short meeting. Käydään läpi nykyinen kanava, julkaisutahti ja tavoite, ja saat suoran arvion siitä, mikä on realistista ja mikä ei. Jos oikea vastaus on, että kannattaa aloittaa itse tai palkata freelancer, sanotaan sekin.