About us
Formi is a Helsinki-based team that turns a consumer brand's social media into a sales channel.
What does Formi do?
We build and run the brand's entire social media: short videos, photo content, posts, daily channel management, email marketing and paid advertising. Everything from the same team, so each part feeds the next.
A typical agency delivers files and hopes for the best. Every month we look at what delivered, do more of it and move the budget to where it performs.
It takes about two hours of your time a month.
The Formi model
The same four-step cycle repeats every month.
1. Plan
Concepts and a publishing plan. You approve the direction before we shoot anything.
2. Shoot day
One shoot day produces the whole month's content, edited and ready to publish. We shoot at your premises anywhere in Finland.
3. Advertising and influencers
We publish the content on your channels, the best pieces become Meta and TikTok ads, and Vaiku takes the same message to influencers' channels.
4. Results
At the end of the month we go through what worked. The next month is built on that.
What works, we do more of.
The Formi team
Each of us is a specialist in our own field: content strategy, shooting, editing, paid advertising and client relationships. We live on social media ourselves, so we know what works there right now.
Over 1,000 videos produced means we've already made the mistakes you don't need to spend money on. As production grows, trusted videographers and editors join in, but your account stays in the same hands.
Why does Formi exist?
What we're aiming for
We want to be the partner a Finnish consumer brand turns to when social media needs to start bringing in sales. An agency measured not by files delivered but by what ends up in the till.
What we promise
We put an end to fragmented marketing. One partner plans, produces, publishes and advertises, so the brand doesn't have to piece its growth together from several different agencies.
Our values
Four principles we work by.
Directness
We say it on the very first call if we don't believe this will work for you.
Responsibility
Growth has one owner. In the monthly review we also tell you what didn't work.
Continuity
We don't make one-off videos. Each month builds on the lessons of the last.
Ease
It takes about two hours of your time a month. You approve the concepts and content, we do the rest.