All client stories
Hans Välimäki
A personal brand's short videos from zero. 41 videos, 3.2 million views.
- Industry
- Personal brand, restaurant industry
- Period
- 3/2026
3.2MViews41 videos
41VideosAll produced by Formi
0Followers at the startThe account was built from zero
Where did we start?
Hans Välimäki is one of Finland's best-known chefs, but he had no short-video channel of his own.
What did we do?
- A concept for the personal brand.
- Shoots in restaurants and interviews.
- Editing and publishing. All the videos on the account are produced by Formi.
What came of it?
41 videos gathered 3.2 million views in four months.
