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Igor Smirin in the studio

Growing consumer brands trust Formi.

We make short videos, social media and paid advertising for Finnish brands: online stores, technology companies, apps and personal brands. Some of our client work is campaigns, some is ongoing partnerships.

Based in Helsinki, shooting all over Finland.

Konsta Karjalainen
Igor Smirin on the phone
Sampo Ruuth
Sampo Ruuth on the phone
Parek Jok
Konsta Karjalainen

Different brands, one way of working

From a sneaker store to a phone manufacturer and a chef's personal brand. Every client relationship is built on the same model: planning, shooting, publishing and advertising from one team, and every month we do more of what works.

Highlights from our client work

Sneak.fi: short videos produced by Formi

Sneak.fi

Results through urgency, demand and commercial momentum during the most critical sales period, with a high-impact Black Friday campaign.

9.8M+ViewsFirst 30 days
8xROASCampaign impact
Read the full client story: Sneak.fi
OnePlus: short videos produced by Formi

OnePlus

Scalable results through organic visibility, a TikTok-native content strategy and strong video concepts, with no dependence on paid distribution.

131K+ViewsFirst 4 posts
+650 %GrowthIn organic visibility
Read the full client story: OnePlus
Props: short videos produced by Formi

Props

Growth in app downloads through an organic, engaging content model that converts viewers into users without the waste of inefficient ad spend.

80K+App downloadsThanks to the campaign
10xCommitmentVs. paid advertising
Read the full client story: Props
Traveller: short videos produced by Formi

Traveller

Effective visibility for a clothing brand through culturally targeted short-form content and end-to-end execution, with no production load on the client.

500K+ViewsFirst 2 posts
Read the full client story: Traveller
Realme: short videos produced by Formi

Realme

A five-video trial turned into a one-year contract: the short videos made for realme Finland's TikTok lifted engagement to 8.5x that of the channel's other videos.

8,5xCommitmentVs. the channel's other videos
185K+ViewsBest video
Read the full client story: Realme
Dripnord: short videos produced by Formi

Dripnord

A designer clothing online store with no social media presence. We built the channels with continuous short-video production, 12–18 posts a month, and demand followed.

€1MRevenueIn 10 months
+178 %GrowthStarting point €360,000
Read the full client story: Dripnord
Hans Välimäki: short videos produced by Formi

Hans Välimäki

A personal brand from zero: concept, shoots in restaurants and interviews. 41 videos, all produced by Formi.

3.2M+Views41 videos in total
41VideosAll produced by Formi
Read the full client story: Hans Välimäki
Notarec: short videos produced by Formi

Notarec

A series of five LinkedIn videos for the company's CEO: scripting, shooting, editing and subtitles.

5VideosTalking head, CEO
1The shoot dayThe whole series in one go
Read the full client story: Notarec
32M+

Views for our clients in the last 6 months

1 000+

Videos produced

€5M+

Impact on client revenue

Brands we've worked with

  • OnePlus
  • Sneak.fi
  • realme
  • Dripnord
  • Props
  • Traveller
  • Bilar99
  • Forza
  • Notarec
  • Popify
  • Sippa
  • WKND
  • Vitunleija

What is it like to work with Formi?

You've been by far our best partner in short-form. The team understands our brand and our audience, and every video delivers. Fast work, clear communication and content that looks and feels like us.
Aleksi TimonenFounder, Sneak.fi

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