Organic, native video content alongside paid advertising. Over 80,000 app downloads.
Industry
App, consumer product
Period
5/2026
80K+App downloadsThanks to the campaign
10xCommitmentVs. paid advertising
DroppedPaid advertising CPAVideos that worked organically turned into ads
Where did we start?
Props wanted to grow app downloads without the growth relying on ad spend alone.
What did we do?
An engaging content model that converts viewers into users.
The videos that performed best organically were taken into Meta advertising.
The ad material was produced from the same content, not as a separate production.
What came of it?
Over 80,000 app downloads thanks to the campaign. Engagement was ten times that of paid advertising, and the paid advertising CPA dropped when the videos that worked organically were turned into ads.
