A five-video trial turned into a one-year contract. Engagement 8.5 times that of the channel's other videos.
Industry
Electronics, from a trial to a one-year contract
Period
From 9/2026
8,5xCommitmentVs. the channel's other videos
185K+ViewsBest video
0,88 %Engagement rateThe account's other 50 videos: 0.10%
5VideosTrial period, August–September 2026
Where did we start?
realme Finland's TikTok account was posting regularly, but engagement stayed low: the average engagement rate of the account's other videos was 0.10 per cent.
What did we do?
A five-video trial: scripting, shooting, editing and subtitles.
Shot on a phone, with an everyday angle written for a Finnish audience. For example: when did you last wash your phone?
The results were measured directly on the platform and compared with the account's other videos.
What came of it?
The trial videos' engagement rate was 0.88 per cent, 8.5 times that of the account's other videos. The best video gathered over 185,000 views. The trial turned into a one-year contract.
